Digital Essentials for Executives – 1-Day Training Course for Corporates

Today business executives are facing new business models and technologies every now and then. With a packed schedule, they need a time-effective way to stay ahead of their competitions.

Course Benefits:

This 1-day intensive course enable the participants to:

  • Grasp an overview of major technologies and the factors in considering the vast variety of options in the market to help their work
  • Acquire a macroscopic view of the digital business landscape
  • Appreciate how the different pieces fit into each business area

Course Content:

Being Discoverable – Online Presence

  • Website
  • Mobile
  • Smartphone APP
  • Cloud Computing

Selling Products – eCommerce

  • Showing products: VR/AR, VOD/OTT
  • Payment: PayPal, Credit Cards, Mobile Payment
  • Logistics: Storage, Delivery, Return

Driving Business – Digital Marketing

  • SEM/SEO
  • Social Media / KOL
  • email
  • Content Marketing

Elevating Customer Experience

  • CRM
  • UX/UI Design
  • Chatbot

Enhancing Business – Analytics

  • Google Analytics
  • Facebook Insights
  • AI / Big Data

Play Safe – Cyber Security

  • Anti-virus
  • Anti-spamming
  • Firewall

Who Should Attend:

  • CEO / COO / CMO
  • Sales
  • Marketing
  • Business Development
  • Product Management
  • Operations

Training Format: Group lecture, hands-on exercises, discussions

 

Talk to our consultants now to customise the training for your company.