OTT service is already crowded in Hong Kong. All of the players have their own market position. Both MyTV Super from TVB and ViuTV from PCCW are partnering with local mobile operators that help them get pretty decent coverage of the audience. Another TV operator ATV also launched their own OTT platform last year. However, the market response was not satisfactory. The latest player is another venture by PCCW – Now E, which claims to provide a wide range of OTT services, including video streaming, live sports events, and movie rental. The shift of audience away from traditional TV is getting to the fast lane.
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